Priyanka Shrimali

Developer & Channel Marketing Specialist · Zebra Technologies

Developer Marketing · Zebra Technologies

Building Developer
Ecosystems that
Drive Adoption

End-to-end developer marketing — flagship conferences, DevTalk webinars, paid campaigns, email programs, and community growth for enterprise SDK & API adoption.

66%
YoY Community Member Growth
19K → 32K
Community Members · 18 Months
10%
YoY Developer Tool Adoption

01 — Event Marketing

Flagship Events &
Developer Conferences

DevCon 2025 · Amsterdam · June 4–6
DevCon 2025 DevCon 2025 interviewing

Zebra DevCon 2025 — Amsterdam

Managed full-cycle event marketing for Zebra’s flagship biannual global developer conference. Produced LinkedIn Live coverage, coordinated speaker video promotions, managed registration campaigns, email sequences, social amplification, and post-event content including session recordings and recap blogs. Also presented at the event as Developer and Channel Marketing Specialist.

LinkedIn LiveSpeaker VideosEmail CampaignsRegistration PagesSocial PromotionPost-Event Recap
DevCon 2023 · Spain
DevCon 2023 Spain stage DevCon 2023 Spain

Zebra DevCon 2023 — Spain

On-stage hosted and interviewed developers, ISV partners, and Zebra executives. Managed the full event content lifecycle — from promotional campaigns and registration pages through live stage coverage, developer spotlights, recap blogs, and session recordings distributed across all developer channels.

On-Stage HostingDeveloper InterviewsPartner SpotlightsVideo ProductionRecap Content
Droidcon Berlin · Sep 24, 2025 🏆 Silver Sponsor
Zebra Developers booth team at Droidcon Berlin

Droidcon Berlin — Full Event Management

Managed Zebra Technologies’ Silver Sponsor presence at Droidcon Berlin as the lead event owner.

  • Booth setup, layout & vendor management
  • Secured speaker slot & coordinated session topic
  • Pre-event social promotion & speaker spotlight assets
  • On-site event management & developer engagement at Booth #31
  • Post-event follow-up content & lead nurture

Integrated Paid Campaign Performance

ChannelInvestmentImpressionsRegistrationsNew to Ecosystem
Stack OverflowPaid CPM3M300120 new portal accounts
LinkedIn PaidPaid CPC3,570 clicks178Retargeting + ICP cold
4%
SO Landing CVR
5%
LinkedIn CVR
~$7
LinkedIn Avg CPC

02 — Content & Webinars

DevTalk Webinar Series &
Technical Content

DevTalk Webinar Series

Monthly Technical Touchpoints
for Enterprise Developers

Launched and managed DevTalk — Zebra’s monthly webinar series giving developers a consistent touchpoint for product deep dives, live Q&A with engineers, and best-practice sharing. Owned topic ideation, speaker coordination, registration campaigns, email promotion, live facilitation, and post-event recordings plus recap blogs.

Topic IdeationSME CoordinationEmail PromotionRegistration PagesLive FacilitationRecordings & Recaps

Sample DevTalk Topics

🤖 Mobile Computing AI Suite: Overview & Integration
🔍 Product Recognition & Advanced AI Features
🚀 Frontline AI Enablers: Real-World Use Cases
📱 Android Enterprise & RFID Workflow Integration
DevTalk Recordings — Published on YouTube

Watch the Sessions

Each DevTalk was promoted end-to-end: topic ideation, speaker coordination, registration campaign, live facilitation, and post-event recording distribution. Click any session below to watch on YouTube.

Mobile Computing AI Suite: Overview & Integration
DevTalk Session · AI Data Capture SDK · Frontline Workflows
Watch ↗
Product Recognition & Advanced AI Features
DevTalk Session · Raw image to structured product intelligence · Automation
Watch ↗
Frontline AI Enablers: Real-World Use Cases
DevTalk Session · Retail & warehouse AI workflows · SDK implementation
Watch ↗

03 — Email & Paid Campaigns

Developer Email Programs &
Paid Campaign Strategy

DevBuzz Newsletter — AI Suite Launch

Full multi-block developer newsletter announcing the Zebra AI Mobile Computing Suite — coordinating product highlights, SDK resources, DevTalk CTA, and blog link in a single developer-first send.

DevBuzz — Zebra Developers Newsletter
AI Suite launch newsletter
42%
Open Rate
8.3%
CTR
4.1K
Subscribers
Email Body — AI Suite Sections

Multi-section email layout with SDK highlight, DevTalk registration CTA, get-started resources, and blog read. Designed to give developers multiple relevant entry points in a single send.

Email section 1
Email section 2
Email footer
DevTalk Email — Product Recognition Session

Registration invite email for the Mobile Computing AI Suite DevTalk — Nov 19, 2025. Coordinated with engineering presenters and timed to launch alongside portal updates and social promotion.

DevTalk Invite — Zebra Developers
DevTalk email header
DevTalk email body
DevTalk email footer
Paid Campaign

Integrated DevCon Paid Campaign:
Stack Overflow × LinkedIn

3-month phased campaign combining intent-based targeting (Stack Overflow) with identity-based & first-party retargeting (LinkedIn) to drive DevCon registrations across the full developer funnel.

1

Month 1 — Awareness

Broad CPM delivery targeting printing, RFID, and Android Enterprise on Stack Overflow. LinkedIn to ICP job titles (Software Engineer, Developer, Architect) in retail, healthcare, logistics.

2

Month 2 — Optimization

Topic tag refinement and creative A/B testing. Boosted high-performing organic LinkedIn posts to expand reach while preserving social proof. Frequency and geo performance review.

3

Month 3 — Conversion Retargeting

Retargeted previous DevCon attendees + Droidcon booth contacts on LinkedIn. Pixel view-through tracking for full attribution. Result: 478 total registrations, 120 new Developer Portal accounts.

Stack Overflow

3M

Impressions · 3 months

ModelCPM · Intent-based
TargetingTopic tags: printing, RFID, Android Enterprise
Avg CTR0.25%
Landing Page Visits7,500
Registrations300
New to Ecosystem120 new portal accounts

LinkedIn

178

Event Registrations

Audience 1Previous DevCon attendees
Audience 2Droidcon booth contacts
Audience 3ICP demographic cold
Avg CPC~$7
Landing CVR5%
Product Launch GTM

Frontline AI Enablers — Coordinated Launch

Led developer GTM for Zebra’s AI suite, aligning every channel simultaneously around developer activation rather than a feature announcement.

  • Developer Portal landing page
  • Technical blog posts & integration workflows
  • TechDocs update
  • DevTalk webinar
  • DevBuzz newsletter
  • Social amplification
  • DevCon session alignment
  • ISV partner & sales co-selling prep

04 — Video Production

Video Production &
Live Event Coverage

Video Production & Live Coverage

From Script to Screen —
Developer-First Video Content

Owned end-to-end video production for Zebra’s developer program — from pre-production planning and speaker coordination through live facilitation, post-production editing, and multi-channel distribution. Every video was purpose-built to help developers learn faster and adopt Zebra technologies with confidence.

LinkedIn Live Webinar Production Event Coverage Developer Interviews YouTube Publishing Post-Production Bite-size Tutorials
DevCon 2025 LinkedIn Live coverage DevCon 2025 developer interview DevCon 2023 on-stage hosting
12+
DevTalk recordings edited & published

LinkedIn Live — DevCon Coverage

Hosted and produced LinkedIn Live streams at DevCon 2025 Amsterdam — interviewing developers, ISV partners, and Zebra executives on stage and on the floor. Managed live Q&A, audience engagement, and real-time content publishing.

✓ Live host & on-camera interviewer
✓ Developer & partner spotlight interviews
✓ Real-time audience Q&A facilitation
✓ Post-event clip editing & repurposing

DevTalk Webinar Production

End-to-end production of Zebra’s monthly DevTalk webinar series — from topic ideation through post-event distribution. Coordinated engineering SMEs as on-camera presenters, managed run-of-show, and published recordings to YouTube and the Developer Portal.

✓ Run-of-show & speaker prep
✓ Live webinar facilitation & Q&A
✓ Recording editing & YouTube publishing
✓ Developer Portal & social distribution

Bite-size Video Library

Built a library of short, focused developer tutorial videos designed for async consumption — meeting developers where they are rather than requiring 45-minute webinar commitments. Scripted, coordinated SME presenters, and managed distribution.

✓ Short-form SDK & API tutorial videos
✓ Scripting & SME coordination
✓ Developer Portal & YouTube distribution
✓ Social repurposing as short clips

🎬 Video Production Sample

Video Production Sample 1
youtu.be/tFIY_hL6y8w
Watch ↗
Video Production Sample 2
youtu.be/QxUsLFr4i_c
Watch ↗
DevTalk Recordings

Sessions Available in Video Production Section

Full recording links and production details are in the Video Production section below — including how each DevTalk was planned, produced, and distributed end-to-end.

12+
DevTalk recordings
All 12+ DevTalk recordings were edited and produced by Priyanka Shrimali — covering post-production editing, thumbnail creation, caption review, YouTube publishing, and cross-channel distribution to the Developer Portal and social channels.
Mobile Computing AI Suite: Overview & Integration
DevTalk Session · AI Data Capture SDK · Frontline Workflows
Watch ↗
Product Recognition & Advanced AI Features
DevTalk Session · Raw image to structured product intelligence · Automation
Watch ↗
Frontline AI Enablers: Real-World Use Cases
DevTalk Session · Retail & warehouse AI workflows · SDK implementation
Watch ↗

05 — Social Media & Community

Social Content, Community &
Developer Programs

LinkedIn & Social Content

Social Media Cards & Posts

Created and managed all organic and paid social content across LinkedIn, X, and GitHub for the Zebra Developers page. Every visual asset was designed in Adobe Illustrator and Photoshop — from speaker spotlight cards and event promotions to DevTalk campaign posts.

🎨 Adobe Illustrator
🎨 Adobe Photoshop

All social assets designed in Adobe Illustrator & Photoshop · Copy written in-house

2,836
LinkedIn Page Followers
3–5×
SME post vs. brand-only engagement
66%
YoY community growth

Community Growth Journey

Start
19K
→
18 Months Later
32K
YoY Growth
66%
How We Got There
🎙 DevTalk — monthly recurring webinar touchpoint with engineering SMEs
🎤 DevCon — biannual flagship conference as community anchor event
🎬 Bite-size video library — async developer learning content for busy devs
👥 SME activation — engineers & PMs visible on LinkedIn + GitHub
🏆 Developer Champions — 15 technical advocates driving peer-to-peer reach

Full Content Mix & Developer Programs

Built to meet developers at every stage — from discovery to active SDK integration.

Developer Portal
Landing pages, TechDocs, quick-start guides, SDK resources
Technical Blogs
Use cases, integration walkthroughs, ISV success stories
DevBuzz Email
Monthly newsletter + targeted product launch announcements
Social Media
LinkedIn organic + paid; boosted high-performing organic posts
Video Library
DevTalk recordings, bite-size tutorials, LinkedIn Live interviews
Developer Champions
15 technical advocates — peer amplification + product feedback loop

Let’s Build Something
Great Together

3.5 years building Zebra’s developer ecosystem from the ground up — driving adoption, community growth, and measurable pipeline impact.

Connect on LinkedIn →